Case Study: Ego Shoes achieves 85% revenue growth and 80% more Google Shopping traffic with Intelligent Reach

Increasing Site Visits, Sales and Performance at Ego with Intelligent Reach

Ego Shoes, a fast-growing fashion footwear retailer targeting 16–25-year-old women, struggled to scale Google Shopping campaigns due to low brand awareness, a small catalogue and manual reporting. Without a platform to manage bids, product-level performance or experiment, Ego Shoes couldn’t allocate budget efficiently or drill into margins and ROI to inform pricing and marketing.

Intelligent Reach implemented its cloud-based eCommerce platform and support, giving Ego Shoes daily product reports, automation rules (e.g., title-cleaning), and the ability to adjust bids and budgets by product and time of day. As a result, Intelligent Reach helped drive an 80% increase in Google Shopping traffic and an 85% increase in revenue, while improving agility, campaign visibility and collaboration between marketing and merchandising.

Ego Shoes

Usman Riaz

Managing Director