Case Study: Endeavour Group achieves 314% ROAS uplift and 152% increase in impressions on Google Shopping with Intelligent Reach

How the Endeavour Group Transformed Its Google Shopping Performance for Maximum Impact

Endeavour Group (EDG), Australia’s largest retail drinks network operating Dan Murphy’s and BWS, faced major product feed problems after BWS joined the group: inaccurate and incomplete product data, stock discrepancies, and frequent Google Merchant Centre (GMC) warnings and disapprovals. To address this, EDG turned to Intelligent Reach — leveraging the Intelligent Reach platform that Dan Murphy’s had successfully used since 2018, including Data Management, Google Regional Availability & Pricing (RAAP), Local Inventory Ads and Experiments modules.

Intelligent Reach implemented automated feed rules, channel-specific optimisations, RAAP regional pricing/availability and store-level inventory integrations, plus ongoing experiments to refine titles, images and descriptions. The results were immediate and measurable: a ~40% reduction in GMC disapprovals and ~30% more products live, and three-month post-integration vs prior improvements of +152% impressions, +182% clicks, +275% conversion rate and +314% ROAS; during Cyber Week FY25 feed optimisations also delivered +63% traffic and +10% revenue year-over-year.

Endeavour Group