Case Study: Officeworks achieves 50% more SKUs and real-time inventory & pricing updates with Intelligent Reach

How Officeworks Streamlined Their Backend to Enhance Customer Experience

Officeworks, one of Australia’s largest retailers, faced legacy product feed limitations that prevented it from showcasing its full inventory reliably across channels and forced manual reconciliation by teams. To address this challenge Officeworks partnered with Intelligent Reach, using the Intelligent Reach platform and APIs to modernize feed infrastructure and improve accuracy for channels like Google Shopping and Meta.

Intelligent Reach upgraded Officeworks from file-based feeds to near real-time APIs, customized channel feeds, and integrated Google modules including RAAP and the Content API (plus Local Inventory Ads), enabling accurate store-level availability and pricing. As a result, Intelligent Reach helped Officeworks increase the number of SKUs shown to customers by 50%, deliver near real-time product, price and stock updates, reduce internal time spent fixing data mismatches, and drive measurable channel gains—including a 10% lift in incremental search revenue within three months and a 15% increase in ROAS.

Officeworks

Simon Sharland

Head of Digital Marketing, Loyalty and Online