Case Study: Accent Group achieves 40% digital sales protection and faster brand onboarding with Intelligent Reach

How Intelligent Reach Simplified Accent Group’s Complex Ecosystem to Drive Sales

Accent Group, a leading footwear and apparel retailer across Australia and New Zealand with over 30 brands, 800+ stores and 35+ online platforms, faced a fragmented product-feed ecosystem where outages could put 40% of digital sales at risk and troubleshooting often took weeks. To stabilise feeds and speed brand onboarding, Accent Group engaged Intelligent Reach and its Feed Management capabilities to centralise and optimise product data across channels.

Intelligent Reach implemented centralised feed management, managed multiple merchant centres, resolved channel warnings and automated updates while using its Experiments and Data Connector modules to optimise listings and performance. As a result, Intelligent Reach protected up to 40% of sales from outages, cut hours of troubleshooting for internal teams, enabled new brands to go live within a week, and helped Hoka AU drive a 60% revenue increase over eight weeks—along with improved traffic, CTRs and conversions.

Accent Group

Hayley Sward

Digital Marketing Manager