Case Study: Fragrance Direct achieves 28% higher ROAS and 9% lower CPA with Intelligent Reach

Fragrance Direct - Customer Case Study

Fragrance Direct, an online retailer of discounted perfumes and beauty products operating since 1999, was struggling with un-optimised, internally created product feeds and in-house CSE management that limited agility and profitable ad spend. To address this, they engaged Intelligent Reach and adopted the IR platform along with the vendor’s feed creation, optimisation and algorithmic product-listing services to enable richer, more frequent feed updates and data-driven decision making.

Intelligent Reach implemented its IR platform and specialist team to automate feed maintenance, remove under‑performing products, and bid up high-converting items based on real‑time channel performance. The results: average ROAS increased by 28% month-on-month, average CPA fell by 9% per month, costs decreased 3% MoM, revenue rose 9% MoM and overall profitability improved by 6% MoM.

Fragrance Direct

Kyle Stanley

Paid Media Manager