Case Study: Clarins achieves 185% increase in Google Shopping impressions with Intelligent Reach

Clarins Cleanse Their Feed and Drive Impressions by 185%

Clarins, the luxury UK beauty brand, struggled with poor Google Shopping performance caused by messy product data, slow reaction to feed errors, and limited control for their digital marketing team. To tackle this they engaged Intelligent Reach and used its Product Data Management, Content Experimentation and Data Connector modules to centralise and cleanse their feeds.

Intelligent Reach integrated quickly with Clarins’ live Google Shopping and Facebook feeds, gave visual tools, automations, label management and an experiment module so the team could spot/fix errors, automate tasks and run A/B tests. The result: Clarins gained control and dramatically improved performance — Google Standard Shopping YoY: +185% impressions, +115% clicks, +322% revenue and +114% ROAS — with experiments delivering even bigger uplifts in impressions, clicks and revenue.

Clarins

Louise Pétillon

Online Acquisitions Manager