Case Study: Tabcorp boosts creative compliance and efficiency with IntelligenceBank

Tabcorp chooses IntelligenceBank to boost creative compliance and efficiency

Tabcorp, one of the largest gambling and entertainment companies in the world, needed to manage high volumes of marketing work while meeting strict compliance requirements across seven states, multiple channels and constantly changing rules. Its marketing team also had to support major campaigns such as the annual Spring Racing Carnival with limited design resources and tight deadlines. Tabcorp chose IntelligenceBank’s Marketing Operations platform to help manage this complexity.

With IntelligenceBank, Tabcorp moved its creative production workflow to a system that included digital asset management, workflow, briefing, disclaimers and creative templating tools. The platform helped standardize approvals, automate disclaimer placement and support self-serve templates, cutting asset creation and approval time from up to 7 days to 20 minutes. In 2022, Tabcorp produced 9,500 creative assets over 10 weeks with only 6 graphic designers and no errors, while also reporting a 30% reduction in workload across the creative team and a significant reduction in compliance incidents.

Tabcorp

Chris Yates

Senior Manager