Case Study: Starlight Children’s Foundation achieves 106% more asset downloads and streamlined storytelling with IntelligenceBank DAM & BrandHub

Starlight Children’s Foundation - Customer Case Study

Starlight Children’s Foundation, a charity that relies on powerful storytelling to drive fundraising and awareness, faced fragmented brand assets, slow manual consent processes, and difficulty sharing approved content across a dispersed team. To centralise assets, streamline approvals and consent, and bring their brand to life, Starlight engaged IntelligenceBank and its DAM & BrandHub to build the “Sharing Impact Hub.”

IntelligenceBank delivered the Sharing Impact Hub—featuring a STORYBANK, consent-tracking workflows, permissions, and analytics—so teams and external partners can find, approve and use on-brand content quickly. The platform now hosts 2,000 assets, with downloads up 106% year‑over‑year, roughly 1,000 approved items downloaded monthly, and over 280 active users, while reducing admin time and enquiries and improving brand governance and content performance. IntelligenceBank’s solution made asset access faster, compliant and measurably more effective.

Starlight Children’s Foundation

Melissa Gamble

National Marketing & Communications Manager