Case Study: Movember achieves 417% higher content usage with IntelligenceBank

Movember grows content usage by 417% with IntelligenceBank

Movember, a global men's health charity, faced challenges managing its high volume of marketing content across global teams and partners. With campaigns concentrated in a short time frame, content was stored in disparate cloud systems, making it difficult to locate up-to-date assets and leading to inefficiencies and brand inconsistency. Movember turned to vendor IntelligenceBank for a digital asset management (DAM) solution to streamline access and maintain control.

IntelligenceBank provided a centralized platform, which Movember calls 'Adam,' to store over 29,500 approved marketing assets. This self-service solution enabled global teams and partners to quickly find and download the content they needed. The results were significant: content volume grew by 34% and content usage, measured by downloads, increased by 417%. IntelligenceBank's solution reduced time spent searching for assets and provided valuable insights into campaign performance.

Movember