Case Study: McNab Group achieves 90%+ faster asset search and stronger brand governance with IntelligenceBank

McNab Group cuts asset search time by 90+% with IntelligenceBank

The McNab Group, a large Australian construction and development group, faced challenges with fragmented brand assets and inefficient workflows. Their marketing team struggled with asset sprawl across legacy systems, leading to brand inconsistencies and time-consuming searches. They turned to IntelligenceBank to implement a centralized Digital Asset Management (DAM) system and brand governance platform.

IntelligenceBank provided a solution that centralized assets, digitized brand guidelines, and introduced smart features like facial recognition and Adobe Connectors. This resulted in a over 90% reduction in search time, with some design tasks dropping from two hours to two minutes. The implementation by IntelligenceBank provided stronger brand governance and a significantly improved experience for both internal teams and external partners.

McNab Group