Case Study: NAB strengthens brand consistency with IntelligenceBank Brand Hub

How NAB Use Their Brand Portal to Bring Their Brand To Life

NAB, one of Australia’s top banks, needed a stronger way to manage brand consistency, compliance, and governance across specialist marketing teams, external agencies, and partners. The bank worked with IntelligenceBank to replace static brand guidelines with an online Brand Hub that could serve as a single source of truth for brand, assets, and governance.

IntelligenceBank built a self-serve Brand Hub with structured brand guidelines, asset libraries, approval workflows, version control, templates, and training content. The platform also includes an Ask the team form and tracking tools, and NAB said the streamlined requests reduced brand marketing admin time by 20%.

NAB