Case Study: The Good Feet Store streamlines franchise marketing and brand compliance with IntelligenceBank

How IntelligenceBank helps Good Feet stay a step ahead with franchise marketing processes

Good Feet Worldwide (The Good Feet Store), a franchisor with over 110 retail locations across 35 states and overseas, needed a single, secure place to showcase marketing (video, radio, print), share assets with franchisees, manage approvals and communicate events and news. After evaluating options they selected IntelligenceBank and its Digital Asset Management and Online Brand Portal to provide a customizable, user‑friendly interface that fits franchise workflows.

IntelligenceBank implemented a DAM-based portal with groups, permissions, folder structures, drag‑and‑drop uploads, in‑app email sharing and video playback, giving Good Feet a central repository for creative, review and approval. The platform reduced reliance on emails and calls, improved marketing compliance and asset access for franchisees, and — backed by ongoing IntelligenceBank support — set the stage for future integrations with ordering and reporting systems and expanded creative project management.

Good Feet

Dan Silverman

Vice President of Marketing