Case Study: Two Roads Hospitality achieves centralized asset management and faster, higher-quality creative distribution with IntelligenceBank DAM

How IntelligenceBank DAM helps Two Roads Hospitality seamlessly distribute creative

Two Roads Hospitality, a leading hotel chain with over 100 properties, faced fragmented asset management and manual governance that led to low‑resolution or expired images, slow approvals, and no single source of truth—an urgent problem to solve before launching a new Sitecore website. They selected IntelligenceBank’s DAM to centralize property assets, provide access controls and self‑registration for press agencies, and enable integrations with Sitecore and Leonardo.

IntelligenceBank configured the DAM, implemented the Sitecore plugin and Leonardo Inbound Media Sync, and supported training and onboarding so properties could upload, manage conversion/expiration tracking, and distribute assets directly from the DAM. The result was faster, higher‑quality creative distribution and improved compliance, with measurable impact including 7,000+ logins/month, 10 hours per week saved, and 2 integrations for quality control—making IntelligenceBank an integral part of Two Roads Hospitality’s marketing stack.

Two Roads Hospitality

Isaac Gerstenzang

Assistant VP of Corporate E-Commerce