Case Study: CKE Restaurants achieves global brand consistency across 3,900 franchises with IntelligenceBank Digital Asset Management

How CKE Restaurants Achieved Brand Consistency Across a Global Franchise Footprint With IntelligenceBank Digital Asset Management and BrandHub

CKE Restaurants, operator of Carl’s Jr. and Hardee’s with over 3,900 restaurants worldwide, faced inconsistent branding across its large franchise footprint after relying on multiple agencies and lacking a central hub for marketing collateral. To enforce brand governance, provide self-serve access to approved assets and guidelines, and reduce franchise-level requests, CKE engaged IntelligenceBank to deliver a Digital Asset Management and Online Brand Portal (BrandHub) solution.

IntelligenceBank built the bespoke CKE Digital Library — a DAM and BrandHub with AI metadata and auto-tagging, on-the-fly file conversion, commenting, and analytics — enabling franchises to access, download and use approved assets autonomously. The platform eliminated unapproved or outdated creative, provided audit trails and usage reports, and achieved strong adoption metrics: 7,000 page views per month, 12,000 assets managed, and 3,900 franchise users, improving brand consistency and ROI visibility across CKE’s global network.

CKE Restaurants

Presley Brown

CKE Restaurants