Case Study: Gerber Plumbing Fixtures improves asset access and brand consistency with IntelligenceBank

Gerber Plumbing Fixtures - Customer Case Study

Gerber Plumbing Fixtures, a provider of plumbing products for kitchen and bathroom applications, needed a better way to manage marketing assets and product technical documents. Before working with IntelligenceBank, the company relied on a messy shared internal drive that was not owned by one team, making it hard to keep files clean, current, and easy for employees and business partners to access.

In 2020, Gerber Plumbing Fixtures chose IntelligenceBank for Digital Asset Management, Marketing Resource Management, and BrandHub Portal capabilities. IntelligenceBank gave Gerber a consolidated source of truth for assets, helped reduce repeat requests to the marketing team through self-serve Collections, and improved internal efficiency and organization. The company said it has seen a lot of use over the last year and expects that trend to continue.

Gerber Plumbing Fixtures