Case Study: Crisis Communications manages remote marketing operations with IntelligenceBank

Crisis Communications solved by IntelligenceBank Marketing Operations

Crisis Communications used IntelligenceBank’s Marketing Operations platform, including its online BrandHub and digital asset management software, to manage remote work and the shift of marketing operations online during the pandemic. The team needed a single system to centralize communications, approvals, and project management while maintaining speed, accuracy, and quality across multiple departments.

With IntelligenceBank, Crisis Communications could manage requests and priorities in one place, centralize approved crisis files, publish online communications guidelines, use creative templates, and streamline updates through a dedicated crisis news feed. The case study says the approach helped teams keep stakeholders informed and reduced reliance on email threads, while noting that traditional media expenditure had dropped approximately 35% since the onset of COVID-19.

Crisis Communications