Case Study: Baptist Health achieves unified COVID-19 messaging with IntelligenceBank

Baptist Health unifies COVID-19 messaging across 300 points of care with IntelligenceBank

Baptist Health, a large health network headquartered in Kentucky, faced the challenge of rapidly distributing accurate and timely COVID-19 communications and materials across its extensive system of hospitals and care points. To manage this crisis communication, they utilized their existing IntelligenceBank Marketing Operations and Digital Asset Management (DAM) platform.

IntelligenceBank modified the platform to create a dedicated online hub for all COVID-19 related assets. This central solution allowed Baptist Health to instantly share and update pre-approved templates, signage, and digital content, enabling their teams to deploy materials immediately despite a rapidly changing environment. The vendor's platform was described as essential for providing a central location to share up-to-date information seamlessly across the entire health network.

Baptist Health