Case Study: ANZ improves brand compliance and creative workflows with IntelligenceBank

ANZ manages 130,000 brand assets with IntelligenceBank

ANZ, one of Australia's top four banks, needed to manage its brand assets and ensure compliance across a complex environment of 50,000 internal and external users. Operating in a highly regulated industry, the bank required a centralized system to share approved guidelines and digital assets securely with its vast network of teams and agencies. They turned to IntelligenceBank's online brand portal and digital asset management solution to address this challenge.

IntelligenceBank's solution provided a central portal for ANZ to host 130,000 approved assets, including logos, templates, and guidelines. This enabled secure, remote access for over 90 agencies and 50,000 users, ensuring brand compliance and improving efficiencies. The implementation gave ANZ remote brand control, eliminated the use of incorrect file versions, and allowed the marketing team to spend less time managing requests and more time delivering high-quality brand experiences.

ANZ