Case Study: Multinational Technology Company achieves daily SKU‑level price normalization and competitive benchmarking with Intelligence Node

Competitive Benchmarking & AI Price Monitoring for a Global Consumer Electronics Leader

Multinational Technology Company, the world's largest personal computer vendor by unit sales with operations in 60+ countries, faced limited visibility into which competitor models were directly positioned against its core product series. The customer needed attribute-level tracking across hundreds or thousands of varied configurations and daily monitoring of price changes. Intelligence Node was engaged to provide competitive benchmarking and AI-driven price monitoring using its ML-enhanced product attribute library and dashboards.

Intelligence Node used AI algorithms to identify and match competitor SKUs across Australia and New Zealand, normalize prices across hundreds of SKUs by adjusting for specification differences (e.g., 4 GB vs 8 GB RAM), and deliver dashboards for component-level price management and daily updates. The integration was completed in two days, enabled monitoring at distributor and retailer levels, provided historical catalog and trend analysis, and supported refresh rates down to every 10 seconds—resulting in clearer competitor visibility, consistent competitive pricing across brands like Dell and HP, and faster, data-driven pricing decisions.