Case Study: Pet Health Brand boosts revenue per visitor by 65% with Intelligems

Pet Health Brand grows revenue per visitor by 65% with Intelligems

The pet health brand, a direct-to-consumer retailer of pet supplements, was looking to improve the performance of its paid social ads. Partnering with Intelligems, the brand sought to determine if a promotional offer would be more effective than its standard science-led landing page at converting visitors into buyers.

Intelligems helped implement a test comparing the original page to a new variant featuring a prominent buy-one-get-one-free offer. This solution led to a 65% increase in revenue per visitor and a 70% boost in conversion rate, proving that the deal successfully attracted more customers despite a higher discount rate. The test demonstrated Intelligems' ability to drive significant growth through strategic promotional testing.