Case Study: Pepper boosts conversion rate by 3.3% with Intelligems

Pepper boosts conversion rate 3.3% with Intelligems

Pepper, a brand specializing in small-cup bras, faced the challenge of finding a new A/B testing platform after Google Optimize was sunset. They needed a single, affordable tool that could handle both advanced developer tests and self-serve marketer experiments, including price testing, without siloing data. After researching five options and finding none that met all their needs, they turned to vendor Intelligems for a solution.

Intelligems provided Pepper with an all-in-one platform featuring a Javascript API for developers and a visual editor for marketers. This flexibility allowed Pepper to run multiple tests simultaneously, including sitewide themes and paid landing pages. The solution delivered significant results, including a 3.3% higher conversion rate from a single theme test, over 10% revenue increases from landing page tests, and a 200% faster test velocity.

Pepper