Case Study: Original Grain boosts profit per visitor by 50% with Intelligems

Original Grain boosts profit per visitor 50% with Intelligems

Original Grain, a premium watchmaker, faced a challenge where increased website traffic from Meta ads was not translating into profit growth. Despite robust click-through rates, conversions had dropped and average order value was flat. They turned to Intelligems and its profit optimization platform to move beyond vanity metrics and find a way to grow their business profitably.

Using Intelligems, Original Grain implemented a strategy of rigorous, profit-focused experimentation, including price testing on top products and content replacement tests. This approach led to significant bottom-line results, including a 50% higher profit per visitor from a single headline test and a 40% higher profit per session on their top-selling products. Intelligems provided the tools for Original Grain to achieve profitable, year-over-year growth.

Original Grain