Case Study: Organics Ocean nearly doubles subscriptions with Intelligems

Organics Ocean nearly doubles subscriptions with Intelligems, lifting subscriber share from 18% to 35%

Organics Ocean, a health and wellness supplement brand, wanted to determine if defaulting its product page to a subscription-first option would increase customer lifetime value without negatively impacting total revenue. They partnered with vendor Intelligems to test whether trading some upfront conversion for more subscribers would be a worthwhile long-term strategy.

Intelligems implemented a split test where the product page defaulted to a subscribe-and-save option. This solution nearly doubled the subscription share of orders from 18% to 35%. While the first order saw a dip in conversion and value, the customers acquired through the variant generated 26% more revenue afterward. Over the full test period, total revenue per visitor remained even, meaning Intelligems helped Organics Ocean grow its subscriber base at no net revenue cost.

Organics Ocean