Case Study: Mott & Bow achieves 30% higher incremental profit with Intelligems

Mott & Bow boosts incremental profit 30% with Intelligems

Mott & Bow, a premium clothing brand, faced a challenge in late 2022 as its experimentation tech stack was fragmented across multiple tools. This made it difficult and time-consuming to run tests and analyze data to optimize their entire site for growth. Seeking a more efficient, all-in-one platform, Growth Marketing Manager Jazmin Silvas turned to Intelligems to explore its content testing capabilities beyond the price testing they were already using.

By consolidating all testing onto the Intelligems platform, Mott & Bow was able to run comprehensive experiments on pricing, themes, and content to create custom customer journeys. The solution provided robust, profit-first analytics connected directly to Shopify. This resulted in a 5% increase in profit per visitor, a 30% boost in incremental profit on men’s chinos, and a 50% faster experimentation time for the team.

Mott & Bow