Case Study: Momofuku achieves 13% revenue growth with Intelligems

Momofuku boosts revenue per user by 12% with Intelligems

Momofuku, a gourmet noodle brand, sought to optimize its ecommerce site and increase sales without disrupting its current revenue stream. To achieve this, they partnered with digital agency VAAN and the vendor Intelligems, utilizing its Profit Growth Engine for rigorous split testing to validate major changes with accurate data.

Intelligems enabled VAAN to implement a data-driven, 'test before you invest' methodology. This involved comprehensive price testing, including a new mid-tier product pack, which was rolled out gradually to de-risk the process. The solution delivered significant results for Momofuku, including a 12% increase in mobile revenue per user, a 9% lift in add-to-cart rate, and an 8% boost in average product value, giving the brand confidence to make future data-backed optimizations.

Momofuku