Case Study: Momofuku boosts Black Friday profits by 28% with Intelligems

Momofuku boosts Black Friday profits by 28% with Intelligems

Momofuku Goods, a line of pantry essentials, faced the challenge of determining the optimal Black Friday offer to maximize profits. Historically, comparing offers run at different times was unreliable. They needed a low-code solution from Intelligems to conduct a true A/B test on a segment of VIP customers without disrupting their main site traffic.

Using Intelligems Personalizations, Momofuku tested five different offers by directing targeted email traffic to specially generated links. The solution showcased the offers on-site with banners and cart progress bars, and applied discounts automatically at checkout. Intelligems' analytics revealed a winning offer that generated 28% more profit than the next best offer.

Momofuku