Case Study: VKTRY Gear boosts profit per visitor with Intelligems

How VKTRY Gear increased profit per visitor by 14% by lowering prices

VKTRY Gear, a maker of premium carbon fiber insoles, sought to capitalize on reduced supplier costs and growing consumer demand by testing a price decrease on their hero product. They partnered with the vendor Intelligems to determine if a lower price would boost their conversion rate and find the optimal price point for maximizing revenue and profit.

Using Intelligems to run a split test with four different price points, VKTRY Gear was able to update prices across their site and checkout in real time. The test revealed that a price decrease to $149 resulted in a 32% increase in conversion rate and a 14% increase in profit per visitor, proving the strategy successful for Intelligems' customer.

VKTRY Gear