Case Study: a large sports equipment brand boosts revenue per visitor by 12% with Intelligems

How this sports equipment brand boosted revenue per visitor by 12% by increasing their free shipping threshold

Intelligems worked with a large sports equipment brand that was facing margin pressure from rising shipping costs. Their challenge was a low free shipping threshold of $100, which nearly all customers met, representing a missed opportunity to increase average order value (AOV) ahead of their peak season.

The solution involved using Intelligems to run an A/B test, seamlessly integrated with their Shopify store, which compared their existing $100 threshold against a new $500 threshold. The test, which dynamically updated messaging on the site and rates at checkout, was a success. Intelligems helped the brand achieve a 6% increase in AOV and a 12% boost in revenue per visitor without negatively impacting conversion rates.