Case Study: Large Travel Brand Company achieves 2X conversion and 125% higher revenue per visitor with Intelligems

How this brand boosted both conversion rate and revenue per visitor by 2X by replacing their discount with lower prices

The customer, a large travel brand company that sells portable chargers, was struggling with an underperforming volume discount that failed to increase order volume or margins. They partnered with Intelligems to use its price testing and find & replace features to identify a better pricing strategy to boost business and grow their total contribution margin.

Intelligems implemented an A/B test comparing the original price with a volume discount against a new, lower product price without the discount. The test group with the lower price achieved a 2X increase in conversion rate and a 125% increase in revenue per visitor, leading to a significant boost in overall profit. Based on these results from Intelligems, the company confidently rolled out the lower price and removed the volume discount.