Case Study: Sheets & Giggles achieves 40% higher conversion with Intelligems

How Sheets & Giggles increased conversion by a whopping 40%

Sheets & Giggles, a Shopify store selling eco-friendly eucalyptus fiber sheets, wanted to focus on its economic engine and determine if its products were priced correctly. They partnered with Intelligems to run broad price tests across their core collections to understand customer price elasticity and find the optimal pricing strategy.

Using Intelligems' built-for-Shopify price testing product, Sheets & Giggles tested prices approximately 15% higher and 15% lower than their control across their sheet collection. The tests provided a native and consistent customer experience. The results showed that while the higher price did not hurt conversion, the lower price increased conversion by 40% and revenue per visitor by 16%. Intelligems enabled the company to unlock significant growth and subsequently refine pricing further with additional tests.

Sheet's & Giggles

Colin McIntosh

Chief Executive Officer