Case Study: Pepper achieves a 3.3% higher sitewide conversion rate with Intelligems

How Pepper improved sitewide conversion rate by 3.3% with a single test using Intelligems

Pepper, a brand that makes bras for small-cup women, needed a new A/B testing platform after Google Optimize was sunsetted. Their challenge was finding a single, affordable tool that offered both simple point-and-click tests for marketers and advanced options for developers, including the ability to run price testing, without compromising on customer support.

The vendor, Intelligems, provided an all-in-one platform that met all of Pepper’s needs. Using Intelligems, Pepper ran a variety of experiments, including a sitewide theme test that increased their conversion rate by 3.3%. Other results included revenue increases of over 10% from landing page tests and a 200% faster test velocity.

Pepper

Dani Erickson

Senior Product Manager