Case Study: Original Grain achieves 40% higher profit per session with Intelligems

How Original Grain made top products 40% more profitable with Intelligems

Original Grain, a premium watchmaker, faced a challenge of flat profit growth despite a major increase in website traffic. The company's VP of Marketing realized that improving conversion rates was not enough and that they needed to focus on maximizing profitability. They turned to the vendor, Intelligems, for its profit-focused testing and optimization capabilities.

Intelligems provided the solution by implementing rigorous price and content testing on Original Grain's top-selling products, using profit per visitor as the key metric. This approach led to significant results, including a 50% higher profit per visitor from a headline test and a 40% increase in profit per session on top products. Intelligems enabled Original Grain to drive profitable, year-over-year growth.

Original Grain

Nate Lagos

VP of Marketing