Case Study: OpenStore boosts profits by 13% with Intelligems

How OpenStore leverages Intelligems to boost profits by 13% through taking a scientific approach to price testing

OpenStore, an e-commerce company operating a portfolio of brands, needed a data-driven approach to optimize its pricing strategy. The challenge was to find the optimal price points to maximize profits without deterring customers, moving beyond guesswork. To solve this, OpenStore partnered with Intelligems to utilize its price testing and profit optimization services.

Intelligems implemented its lightweight integration and A/B testing platform across OpenStore's brands, allowing for iterative tests on product prices, shipping rates, and offers. The solution provided transparent data and enabled integration with OpenStore's in-house analytics. As a result, over 80% of the brands using Intelligems saw a profit uplift, achieving an average increase in profit per visitor of 13%.

OpenStore