Case Study: Nurture& eliminates discount code leakage with Intelligems

How Nurture& Eliminated Discount Code Leakage in under 30 minutes

The customer, Nurture&, a creator of premium nursery furniture, faced a challenge with discount code leakage from its influencer campaigns. This abuse of offers was hurting their bottom line. They needed to provide personalized discounts without the leakage and wanted a quick solution that avoided significant development work. They turned to the vendor, Intelligems, and its Personalizations service to address this.

Intelligems implemented a solution where customized links replaced discount codes. When a customer arrived via an influencer's unique link, a discount was automatically applied at checkout without a code, eliminating leakage. The Nurture& team was able to launch this new system quickly and gained greater visibility into campaign performance through Intelligems' analytics dashboard, allowing them to track visitors and orders in real time.

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