Case Study: Mott & Bow boosts incremental profit 30% with Intelligems

How Mott & Bow boosted incremental profit 30% with Intelligems

Mott & Bow, a premium clothing brand, wanted to simplify its fragmented tech stack and optimize its entire website for growth. Their growth marketing manager, Jazmin Silvas, was using multiple tools for price and content testing, which wasted time and made holistic analysis difficult. The challenge was to find an all-in-one experimentation platform to replace these tools and drive data-driven decision-making, leading them to explore Intelligems for content testing.

Intelligems provided Mott & Bow with a comprehensive testing platform for prices, offers, themes, and content. This allowed for the creation of customized customer journeys for different audience segments. Using Intelligems, the team achieved a 5% increase in average profit per visitor, a 30% higher incremental profit on men's chinos, and cut experimentation time by 50%. The solution consolidated their testing and provided robust, profit-first analytics directly integrated with Shopify.

Mott & Bow

Jazmin Silvas

Growth Marketing Manager