Case Study: MoonBrew boosts subscriptions, AOV, and profit with Intelligems

How MoonBrew turned 2x more first-time buyers into monthly subscribers with Intelligems

MoonBrew, a brand selling a magnesium sleep aid, needed hard data to understand how new product variants and offers would impact shopper behavior and avoid decision fatigue. After their previous tool was sunsetted, they sought a Google Optimize replacement and chose Intelligems for its affordability and intuitive platform tailored for Shopify.

Using Intelligems' testing and segmentation capabilities, MoonBrew ran experiments to discover which product variants and offers resonated best with different customer cohorts. This data-driven approach allowed them to tailor their catalog to customer preferences. The results included a 200% increase in subscriptions from new customers, a 15% higher average order value, and a 10% increase in overall profit margin, demonstrating the significant impact of Intelligems.

MoonBrew

Andrew Case

Co-founders