Case Study: Momofuku boosts Black Friday profits by 28% with Intelligems

How Momofuku used Intelligems to find a Black Friday offer that boosted profits by 28%

The customer, Momofuku, was seeking the optimal Black Friday promotional offer to maximize average order value. Historically, comparing offers run at different times was unreliable. Their key challenge was finding a way to run a true A/B test with multiple offers, targeted only at a segment of VIP customers, without requiring significant development work on their Shopify store. They turned to the vendor Intelligems and its Personalizations and offer testing service to solve this.

Intelligems provided a low-code solution that enabled Momofuku to create unique links for an email campaign. When recipients clicked through, they were randomly assigned one of five offers, which were then prominently displayed on-site. Intelligems' platform managed the entire test and automatically applied the correct discounts at checkout. The result was a definitive winning offer that boosted the company's profits by 28% compared to the next best option.

Momofuku

David Chang

Founder