Case Study: Momofuku de-risks site migration and boosts revenue with Intelligems

How Momofuku de-risked site migration with a ‘test before you invest’ methodology

Momofuku, a gourmet noodle brand, wanted to revamp its e-commerce site and optimize online sales without disrupting its current revenue momentum. The challenge was to validate major changes and new product offerings with accurate data to avoid potential risks to profitability. They partnered with the digital agency VAAN and used Intelligems' Profit Growth Engine for A/B testing.

The solution involved using Intelligems to run rigorous split tests on a new mid-tier product offering. This "test before you invest" methodology provided real-time data, allowing for gradual rollouts and dynamic adjustments. As a result, Intelligems helped Momofuku achieve a 12% increase in revenue per user on mobile, a 9% lift in add-to-cart, an 8% boost in average product value, and a 13% jump in overall revenue.

Momofuku