Case Study: LOZURI achieves a 40% lift in revenue per visitor with Intelligems

How LOZURI used Intelligems to test AI-powered product discovery on Shopify resulting in a 40% increase to RPV

LOZURI, a premier multi-brand digital marketplace for luxury fashion, needed to A/B test the impact of replacing their existing product discovery app with Nimstrata's new AI-powered Shopify app. Their challenge was finding a testing tool capable of comparing entire Shopify themes, not just individual pages, without complex setup that could harm the user experience. They turned to Intelligems and its Content Testing tools to solve this.

Using Intelligems, LOZURI ran a theme-based split test that measured the new app's performance against the old one. The solution implemented by Intelligems provided statistically significant results, showing that the Google Cloud Vertex AI-powered search increased their conversion rate by 38% and revenue per visitor by 40%. This confirmed the new solution's superiority and allowed LOZURI to confidently roll it out.