Case Study: Laura Geller boosts promo profit by 17% with Intelligems automatic discounts

How Laura Geller used Automatic Discounts to Boost Promo Profit by 17%

Laura Geller, a beauty and cosmetics brand, faced challenges with using traditional discount codes that created friction at checkout for customers. Their goal was to replace these codes with automatically applied discounts for their email promotions without significant development work, while also preventing discount code leakage from third-party sites. They partnered with Intelligems to use its Personalizations product to address these issues.

Intelligems provided a solution that created custom links for email campaigns. When clicked, these links unlocked automatic discounts that were visibly advertised on-site and applied at checkout without a code. This approach eliminated checkout friction. The implementation resulted in a 26% increase in conversion rate and a 17% increase in profit per visitor for the promotion, significantly boosting its overall profitability.

Laura Geller