Case Study: Fulton achieves 220% higher conversion rate with Intelligems

How Fulton increased conversion rate by 220% with Intelligems

Fulton, a company that creates sustainable insoles, wanted to shift from a competition-focused pricing strategy to a customer-centric model. They aimed to use real customer data to guide decisions on pricing, offers, and the digital experience on their e-commerce site, moving beyond educated guesses. They partnered with Intelligems to implement experimentation.

Using Intelligems for A/B and offer testing, Fulton experimented with various site elements like landing pages and content. These tests, including one that used user-generated style content on the homepage, revealed strong customer preferences. The solution from Intelligems led to a 220% increase in conversion rate, a 245% increase in revenue per visitor, and a 255% increase in profit per visitor on their primary landing page.

Fulton

Libie Motchan

Co-founders