Case Study: Dossier boosts profit per visitor 7.4% with Intelligems

How Dossier used Intelligems to increase profit per visitor 7.4% sitewide

Dossier, a fragrance company offering premium perfumes at fair prices, faced the challenge of moving beyond competitor-focused pricing to boost overall profits. They wanted a data-driven approach to optimize every element of their customer experience, from prices to shipping rates and site content, and sought a tool that would focus on profit per visitor rather than just top-line metrics. They implemented Intelligems for its price, shipping, and content testing capabilities.

Using Intelligems, Dossier conducted rigorous experiments that provided actionable insights into customer preferences. This allowed them to make informed, low-risk decisions that significantly increased profitability. The results included a 7.4% sitewide increase in profit per visitor, driven by a 19% higher PPV from a single shipping test and a 4% higher PPV from a content test. Intelligems provided the precise data Dossier needed to ground their strategic decisions in real customer behavior.

Dossier

Elsa Levy

Chief Marketing Officer