Case Study: BRUNT Workwear boosts pricing performance with Intelligems

How BRUNT finds the sweet spot for every product price with Intelligems

BRUNT Workwear, a company that sells high-quality work boots and apparel, partnered with Intelligems to overcome challenges with its pricing strategy. Their existing testing tools provided unreliable data and required a complex, manual setup for A/B tests, which hindered their ability to make customer-driven decisions for growth.

Using the Intelligems platform, BRUNT was able to run impactful pricing experiments with reliable data and seamless analytics integrations. This solution allowed them to increase conversions in a core accessories category by 22% and optimize the shopping experience, enabling the small team to grow like a large organization.

BRUNT Workwear

Ian Sweeney

Product Manager