Case Study: Branch Furniture boosts abandoned cart profits with Intelligems

How Branch got 2X+ more from their abandoned cart flow

Branch Furniture, a direct-to-consumer furniture brand, faced a challenge in optimizing their abandoned cart email flow. They needed to determine the most profitable discount offer to increase conversions without excessively cutting into their margins or providing overly large discounts on big orders. They partnered with Intelligems, using its Personalizations product to run a precise test.

Intelligems implemented an A/B test for the abandoned cart flow, allowing Branch to test percentage-based discounts with a cap to limit financial exposure. The solution included generating personalized offer links for emails and creating targeted on-site experiences. As a result, Branch achieved an 80% increase in conversion rate and a 70% increase in profit per abandoned cart, yielding a 105X ROI on their Intelligems investment.

Branch Furniture