Case Study: AnimalHouse Fitness boosts margins by 2.5% with Intelligems

How Animalhouse Fitness boosted margins by 2.5% through price testing

Animalhouse Fitness, a brand that sells products like the MonkeyFeet workout device, was unsure if its pricing was optimal for maximizing profit. They faced a challenge in finding an efficient way to test different price points and turned to Intelligems for a dedicated Shopify price testing solution.

Intelligems implemented a price test on Animalhouse's core product across four different price points. This allowed the brand to find a $5 price increase that boosted their profits by 2.5% while maintaining revenue, identifying the optimal balance between conversion rate and margin per order.

AnimalHouse Fitness