Case Study: Grüns achieves profitable personalized growth with Intelligems

Grüns runs 20+ experiments with Intelligems to grow profitable personalization

Grüns, a daily nutrition brand, faced the challenge of building highly personalized acquisition funnels for its diverse customer base. They needed to move beyond assumptions and understand how different combinations of creative, landing pages, and offers impacted not just conversion, but the entire economics of acquiring a customer. To achieve this, Grüns partnered with Intelligems to implement a sophisticated experimentation strategy.

Using Intelligems, Grüns was able to pressure test the entire customer funnel, optimizing for key metrics like Net Customer Acquisition Cost (NCAC) and Lifetime Value (LTV) rather than conversion alone. The solution enabled granular testing with custom metrics and allowed the team to quickly build and deploy experiments. This resulted in measurable growth, with the team gaining valuable institutional knowledge from over 20 simultaneous tests and accelerating the process of turning ideas into validated experiments.

Grüns