Case Study: Fulton increases conversion rate by 220% with Intelligems

Fulton boosts conversion rate 220% with Intelligems

Fulton, a company that makes sustainable insoles, wanted to shift its business strategy from being competitor-focused to customer-focused. They sought to use real customer data to guide decisions on pricing, offers, and their digital experience rather than relying on educated guesses. To achieve this, they partnered with the experimentation platform Intelligems.

Intelligems provided the solution by enabling Fulton to run comprehensive A/B tests on various aspects of their e-commerce site. This included testing the ROI of different tools, offers with auto-applied discounts, and landing page styles. The results were significant, with Intelligems helping Fulton achieve a 220% increase in their primary landing page conversion rate and a 255% increase in profit per visitor, firmly embedding customer-centric experimentation into their business model.

Fulton