Case Study: Dossier achieves 7.4% higher profit per visitor with Intelligems

Dossier boosts profit per visitor 7.4% with Intelligems

Dossier, a fragrance company offering premium perfumes at fair prices, wanted to boost profits by using rigorous, data-driven testing to optimize every element of its customer experience. They needed a tool more focused on profit impact than just the number of tests, which led them to the vendor Intelligems and its experimentation platform.

Using Intelligems, Dossier tested prices, shipping rates, and site content to understand customer preferences and their effect on profit per visitor. The solution provided clear visibility into what truly drove profits, leading to a 7.4% increase in overall profit per visitor sitewide. This included a 19% higher PPV from a single shipping test and a 4% higher PPV from a content test.

Dossier