Case Study: BRUNT Workwear achieves data-driven pricing optimization with Intelligems

BRUNT Workwear boosts conversions 22% with Intelligems

BRUNT Workwear, an early-stage brand focused on high-quality workwear, faced challenges in optimizing its pricing and personalization strategy. Their existing testing tools provided unreliable data due to complex duplicate page setups and lacked the necessary integrations for deep analysis. Product Manager Ian Sweeney needed a more intuitive solution from a vendor like Intelligems to run accurate tests and drive customer-centric growth.

By implementing Intelligems' A/B testing platform, BRUNT gained reliable data, a simpler setup process, and seamless analytics integrations. This solution allowed them to quickly identify optimal pricing, resulting in a 22% increase in conversions for a core accessories category. Intelligems empowered the small team to make data-driven, customer-focused decisions that delivered a better shopping experience and sustainable business growth.

BRUNT Workwear