Case Study: Branch Furniture boosts abandoned cart profit with Intelligems Personalizations

Branch Furniture boosts abandoned cart profits 70% with Intelligems

Branch Furniture, a direct-to-consumer furniture brand, faced the challenge of determining the most profitable discount offer for its abandoned cart email flow. They needed to balance increasing conversion rates with protecting their contribution margins and limiting financial exposure on large orders. To solve this, they partnered with Intelligems to utilize its Personalizations product for running a sophisticated A/B test.

Using Intelligems Personalizations, Branch was able to test different percentage-off discounts with a built-in cap to limit downside risk. The solution provided a seamless on-site experience for customers who clicked the offer link and integrated directly with their Klaviyo email flows. The test run by Intelligems yielded significant results: Branch achieved an 80% increase in their conversion rate and a 70% increase in profit per abandoned cart, resulting in a 105X return on investment.

Branch Furniture